A Different Form of Breast ImplantsAt first, the “gummy bear” procedure may sound rather frivolous, but it is in fact a quickly-growing alternative to the staid silicone implant of old. It is very much an upgrade, with a more life-like and natural feel that, once molded into shape, actually stays that way. As with the materials used in any medical procedure, the safety of the so-called gummy bear gel had to be certified by the FDA in order to make it to market. The term “gummy bear” procedure itself is not actually official; it was coined by Dr. Stephen Grant precisely because of the material’s ability to maintain its molded shape, even when cut into separate pieces. The gummy bear procedure is yet another in a series of improvements to breast augmentation surgery that has caused a rise in the popularity of plastic surgery in recent years. Slightly under a $1 billion is spent annually on breast augmentation procedures, which represents a whopping 45% total increase since the turn of the 21st Century.